Lionel Chevalier — Europe — Markwardt Enterprises

Lionel Chevalier, European Operations

Steering our European sales operations is Lionel Chevalier, a product-minded French expert in European commerce. Lionel is fluent in three languages (French, Spanish, and English), with a strong command of Portuguese and Italian. He has built a successful business reputation throughout Europe and traveled extensively on sales and sourcing trips to an astonishing 62 countries.

With over 25 years of sales, marketing, and sourcing experience, Lionel has developed strong relationships with many of Europe's major retail and wholesale multi-national companies — Conforama, Castorama, Carrefour, Metro, Kingfisher, Bauhaus, OBI, and ADEO. He has created value-added B2B brands across a wide range of DIY product categories including furniture, lighting, and bath-closet-garage organization.

Open-minded and always positive, Lionel excels at aligning strategic sales connections and setting up European subsidiary operations for North American and Asian companies looking to distribute quality-tested products throughout the demanding European market.

Lionel, Mike, and Michael at the Shanghai Export Fair.

Lionel sailing the French Riviera — Sailing along the French Riviera.

Lionel with German buyer at Shanghai Fair — With a German buyer at the Shanghai Fair.

Lionel Chevalier and family — Lionel and his family.